GenArts at the 2009 NAB Show in Las Vegas
GenArts is a company that designs a set of software effect plug-ins that work with your non-linear editing systems and special effects programs. GenArts has been involved in at least one Oscar nominated film for the last 12 years. This year, for example, GenArts tools were used on the films Iron Man, and Benjamin Button. In this video we meet Steve Bannerman and Gary Oberbrunner who discuss software based special effects and offer a product overview of GenArts Sapphire.