Critical Mention's 'CriticalTV' Service expands real-time TV search capability to top 50 Nielsen DMAs; Subscriptions available for enterprises and communications professionals across all verticals worldwide
MOUNTAIN VIEW, Calif., Sept. 26 /PRNewswire/ -- IBD Momentum Conference -- Critical Mention, Inc., the leading Web-based real-time television news search and broadcast monitoring service, announced that it now enables searching of television news in the top 50 Nielsen Designated Marketing Areas (DMAs). In today's fast-paced business environment, it is imperative to keep a finger on the pulse of the news, as soon as it happens. Critical Mention has been steadily building out its infrastructure to provide the first business intelligence tool to monitor news in real-time, either by keyword, phrase or topic -- similar to using a text search engine on the Web.
The web-based CriticalTV platform serves the specific needs of leading corporations, government agencies, public relations and investor relations firms, and public interest groups looking to efficiently track, capture and analyze brand mentions and business information derived from real-time broadcast content. CriticalTV utilizes proprietary advanced search technologies to automatically filter captured content and provide real-time alerts based on user-defined information.
Broadcast TV -- An Actionable News Item
Critical Mention is moving broadcast television into the actionable news category. For the first time, corporations, professional service firms and government organizations can monitor TV news in real-time, enabling them to respond quickly and comprehensively to coverage that impacts their world.
"We've witnessed phenomenal growth in the past year on all fronts," said Sean Morgan, founder and CEO of Critical Mention. "Our efforts in product versioning, new feature sets and growing our data capture infrastructure have paid off significantly. Today, more than 2,500 business professionals have access to the Critical Mention real-time TV search service, representing an approximate increase in user access points of over 500%. Aside from continued penetration in the corporate communications and public relations sector, we are enjoying solid growth in many new sectors such as news organizations including newswires, magazines and newspapers, as well as the political, legal and government sectors."
"On the infrastructure side, we have increased our coverage of broadcast data capture from a 12 market capacity to a 50 market capacity. Our distributed infrastructure now has more than 25 terabytes of fully searchable broadcast video news and is digitizing 400 minutes of broadcast news every 60 seconds in the nations top 50 DMA's. Our real time TV search and alerting product offerings are, for the first time, marching TV news deep into the heart of business intelligence applications, which until now, have been void of this robust, real-time news medium. We have essentially carved out a new category, TV Intelligence, and have a huge market opportunity ahead of us."
Sean Morgan, founder and CEO of Critical Mention, will be presenting a company update at the IBD Momentum Growth Conference at the Computer History Museum in Mountain View, CA, on Wednesday, September 27th at 1:40 PM. For more information, please visit http://www.momentumconf.com/.
About Critical Mention
Critical Mention Inc., providers of the most comprehensive Web-based television search and broadcast monitoring service, is changing the way corporate communications and business intelligence professionals search, track and view critical information from television news. The company's CriticalTV platform provides real-time monitoring and email alerts for organizations that require up-to-the-minute news about their company, clients and competitors. Critical Mention provides clients the ability to search over 5 million clips and 25 terabytes of indexed television information, watch a clip within seconds of airing, and securely share clips with colleagues and clients. Critical Mention currently serves more than 475 clients, including Fortune 500 companies and market leaders in corporate communications, financial services, professional services, non-profit and government industries.
Critical Mention's new ClipSyndicate business unit provides video syndication services to web publishers and new revenue opportunities for premiere content partners and marketers. Founded in 2002, Critical Mention (http://www.criticalmention.com/) is privately held, with headquarters in New York City.
Source: Critical Mention, Inc.