NEW YORK, Dec. 21 /PRNewswire/ -- Blip.tv, a service that hosts and distributes videoblogs and Web-based TV shows, announced today that videoblogger Amanda Congdon will launch her new show "Starring Amanda Congdon" this Friday, December 22nd. The show will be hosted on blip.tv and is one of the first videoblogs to debut with the support of significant sponsors.
"Starring Amanda Congdon" is sponsored by Dove Cream Oil Body Wash, a new Unilever product available in February 2007 and by Paltalk, the largest video chat community on the Internet.
"This is a turning point for both videobloggers and the advertising industry. It's great to see top brands like Dove and Paltalk pave the way by tapping into the uniquely loyal audience of a videoblogger like Amanda Congdon," said blip.tv COO Dina Kaplan. "Advertisers that have wanted to tap into the growth of online video but have been concerned about random and unpredictable viral videos have now found an outlet in independently produced shows like Amanda's."
Dove is sponsoring the videoblog to promote a contest, hosted at www.dovecreamoil.com, inviting people to create a 30-second advertisement for Dove Cream Oil Body Wash. The winning spot will air during this year's Academy Awards and the winners flown to a private viewing party in Los Angeles. Amanda has set up a wiki, at amandacongdon.com/wiki/, where viewers will work together to create a script for a Dove Cream Oil ad that Amanda will shoot and star in herself.
"The Dove brand is excited to partner with a great new media personality. Amanda's experience in the videoblogging space makes her an excellent fit for a consumer-generated video campaign," said Babs Rangaiah, Unilever's USA Director of Media and Entertainment. "It allows us to tap into her viewership, which includes a large number of content creators."
"More than anything else, I consider myself a videoblogger, and these sponsorships are evidence that the world is continuing to take notice of our community," said Amanda Congdon.
As part of the sponsorship, Amanda will participate in live online video chats powered by Paltalk.
Blip.tv will distribute Amanda Congdon's videoblog to the show's site www.StarringAmandaCongdon.com and to iTunes and MySpace. The show will also be featured on blip.tv's destination site at www.blip.tv.
Blip.tv hosts, distributes and monetizes independent Web-based TV shows and videoblogs from around the world. Founded in May 2005, the company distributes media throughout the Web: to blogs, iTunes, the video iPod, MySpace and myriad video search engines and aggregators. The company offers an opt-in advertising program and splits all revenues with its users 50/50. Blip.tv also brings videos to people's TV sets through partnerships with Akimbo and TV Tonic. In an August 2006 review, Light Reading ranked blip.tv the #1 online video sharing site. To learn more, please visit http://www.blip.tv/
Unilever (NYSE:UL) (NYSE:UN) , one of the world's largest consumer products companies, aims to add vitality to life by meeting everyday needs for nutrition, hygiene and personal care. Each day, around the world, consumers make 150 million decisions to purchase Unilever products. The company has a portfolio of brands that make people feel good, look good and get more out of life.
In the United States these brands include recognized names such as: Axe, "all," Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree, Dove personal care products, Hellmann's, Lipton, Knorr, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave and Vaseline. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever in the United States employs more than 15,000 people in 74 office and manufacturing sites in 24 states and Puerto Rico - generating more than $9 billion in sales in 2005. For more information visit www.unileverusa.com.
Paltalk (www.paltalk.com) is the largest video chat community on the Internet, with over four million active members participating in live voice-and video-enabled chat rooms. Our patented technology allows thousands of simultaneous users to communicate via video and audio all in the same chat room. The Paltalk Messenger is compatible with leading instant messaging (IM) services, allowing users to transfer existing buddy lists, to combine all their contacts and talk to friends who use other IM programs. Founded in 1998, Paltalk is a privately held company based in New York. Paltalk also owns and operates HearMe (www.hearme.com), a B2B Web conferencing service. Paltalk was the first company to launch video and voice combined with an on-line buddy list in one package.