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rhinofx Opens Connecticut Office in Expansionary Effort

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(New York City, New York--January 25, 2008) On the heels of a string of successful feature film VFX efforts for the Weinstein Company and Revolution Studios, rhinofx announces the opening of a Connecticut office dedicated to supporting feature film and video game effects.

The new location offers 30% tax credits for all clients while creating additional capabilities such as cutting-edge technology with total integration with the New York office for features, spots and the video game industry. In addition, Gravity, the Tel Aviv-headquartered company that maintains a studio in Toronto, has upped its longstanding minority interest in rhinofx, New York. Both moves help to position rhinofx to fully realize its planned effects diversification across multiple screens, including TV, cinema, the computer and the mobile phone.

Discussing the impact on rhinofx's film business, SVP Camille Geier said, "We've been working toward this goal for quite some time. Having been at ILM for many years, I understand the importance of increasing our internal bandwidth to make us better able to take on a diversified group of projects anywhere in the world. We've sharpened our teeth on VFX work for the Sopranos, Sex and the City, and have been involved in animation tests for several studio features - so we're more than ready for the challenge." The feature film office wasted no time getting to work, landing a huge Dreamworks/Paramount venture, presently shooting with visual effects work beginning in January. The project, Ghost Town, is written and directed by David Koepp, the award-winning writer of action blockbusters Spiderman, Jurassic Park, and Mission: Impossible. Rhinofx is the sole VFX company involved in production of the romantic comedy to be released August 2008. VFX CD/Director Arman Matin will head the effects team for Ghost Town.

Karin Levinson, rhinofx's VP of Features, has been instrumental in the company's film expansionary efforts. Levinson notes, "We wanted to offer our clients tax-advantaged solutions that enable quality work for a lower cost without compromising the directors' visions. This applies to all future projects as well. With the thirty percent tax incentives offered by the state of Connecticut, as well the access to rhinofx's top artistic talent, our film outlet represents a powerful alternative to top west coast VFX shops and outsourcing outside the US." Both offices will remain completely technologically linked, maintaining unity and client accessibility, but allowing the company to focus wholeheartedly in film effects production.

Rhinofx's recent film successes include the highly intricate opening sequence for Revolution Studios Perfect Stranger, and all the visual effects for The Nanny Diaries, a production of The Weinstein Company. Showcasing their ability in video game cinematics, they also completed the fourth in a series of multi-platform, high action adventure sequences of Ruby, AMD's global branding icon. The new offices in Connecticut will help to support rhinofx's growth in both size and capabilities for film and video game effects.

In a move to support the company's growth, rhinofx minority partner, Gravity Film and its majority shareholder Yoram Altman-Eldar, recently became a larger shareholder of rhinofx. Gravity VFX is Israel's premier VFX shop (http://www.gravityvfx.com/) and will further deepen rhinofx's talent pool.

Additionally, Zviah Eldar has been named CEO North America of Rhinofx. Her experience and acumen in emerging media content spanning the web and mobile will be brought to bear, adding to the studio's already well established footholds in TV commercials, theatrical features and special projects. Zviah came over from Gravity, Tel Aviv, to set up their Toronto office four years ago. As North America CEO, she will oversee Gravity, Toronto, rhinofx, New York, and Connecticut.

Rhinofx, New York is now fully-focused on visual effects and animation for both new and existing media outlets. Discussing the impact, Partner/Managing Director Rick Wagonheim said, "Adding space and access to artists will help to broaden our ability to work on bigger and bigger projects worldwide." Gravity has offices in both Tel Aviv and Toronto and has a track record that includes Israel's largest and most visible projects and will help to solidify rhinofx's position as the worldwide leader in VFX production. Rhinofx will immediately leverage Gravity's unique position and talents with the feature film marketplace, rounding out their growing quiver of capabilities. The partnership will be headed by Gravity's Yorim Altman-Eldar, Partner/CD/Director, Vico Sharabani serving as lead creative, and rhinofx.s Partner/Managing Director Rick Wagonheim.

As part of this continued expansion and focus on VFX and animation, rhinofx now has the bandwidth, resources, and ability to work on projects around the globe. Commenting on the moves, Geier notes, "We have really been gearing up our staff, office space, and technology for some time. Leveraging our new Connecticut office as well as the complementary talent at Gravity into our resource pool will be a huge plus moving forward. The timing was perfect, as we needed to grow to handle our feature film work load, while still maintaining a heavy pipeline of spot work in New York." The moves also helps to signal rhinofx's complete autonomy from rhinoedit and rhinopost. Also showcasing their ability in long form and video game cinematics, rhinofx also completed the fourth in a series of high-action adventure sequences of Ruby, AMD's global branding icon and a 12-minute sequence for Radio City's A Christmas Spectacular.

About rhinofx:
Since its launch in 2000, rhinofx has created award-winning visual effects, design, and animation for commercials, VFX for feature films, episodic television, webisodic mini-series, and videogame cinematics. The company's principals and artists have also led the industry.s exploration into the boundless potential of branded digital content. By cultivating extensive relationships with key brands, advertising agencies, and film/TV studios, rhinofx utilizes its creative directors and artists to develop and execute powerful branded entertainment to build both identity and awareness. The company's principals include: Partner/CD/Director: Vico Sharabani, CD/Director: Harry Dorrington, CD/Director: Arman Matin, CD/Director: Natasha Saenko, SVP: Camille Geier, and Partner/Managing Director: Rick Wagonheim. http://www.rhinofx.tv

About Gravity:
Gravity was founded in 1994 in Tel Aviv, quickly rising to the most successful post production shop in Israel. The firm then launched Gravity VFX Canada, recently aligning with rhinofx. The Gravity team of designers, directors, producers, computer artists and animators push boundaries in special effects and CGI to deliver innovative solutions for traditional and interactive media projects. They are leaders in post-production and offer design and digital imagery to transform commercials, feature films, documentaries and music videos into unique experiences. The artists at Gravity create magic.

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