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Media 100 Ships Version 11

Enhanced SD and HD workflows increase performance across the Media 100 product line

Enhanced SD and HD workflows increase performance across the Media 100 product line

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Marlborough, MA - June 28, 2006 - Media 100, a leading provider of advanced editing systems for the corporate, broadcast, postproduction, and multi-media industries, today announced that Media 100 HD Suite, Media HDe and Media 100 SDe version 11.0 are now shipping. Announced at NAB 2006, the version 11 release offers Media 100 editors 10-bit uncompressed HD and SD editing capabilities, support for broadcast-quality format conversions, and increased system performance by leveraging Mac OS X® and AJA Video OEM solutions. The version 11 release is also a first step towards native integration with the Boris FX product line, bringing the world-class compositing and effects technology seamlessly within the Media 100 interface.

Media 100 version 11 extensive codec support and native HD editing capabilities offer editors a more robust and flexible editing environment. Media 100 editors can mix HD and SD media with real-time format and aspect ratio conversion on input and output, facilitating efficient workflow as well as simple, fast collaboration between other systems and platforms. Thanks to the outstanding performance of Mac OS X® and AJA Video OEM solutions and support for compressed formats, version 11 users can finish their projects faster, using less bandwidth, and less storage.

"Porting the Media 100 technology to the AJA Video OEM solutions is the first step towards a new generation of Media100 products,” said Boris Yamnitsky, founder and CEO, Boris FX. “These efforts will ensure the longevity of the Media 100 systems by providing flexible options and great support for our customers."

Media 100 version 11 highlights include

Optimized Performance – OS X and AJA Video OEM Solutions
Support for Mac OS X® and AJA Video OEM solutions increases overall software and system performance with; accelerated rendering, superb image quality, and cost effective, flexible configuration options.

Added Audio Support – Embedded SDI Audio
Media 100 version 11 customers with the AJA Video OEM Solutions can bring audio into their system using a single cable, eliminating the need to purchase additional hardware.

Enhanced HD Workflow – Editing Native HD
Support for compressed HD enables Media 100 editors to edit in native HD without having to scale/add expensive storage.

HD Cross-Conversion
The new version 11 release supports hardware-based 1080-to-720 or 720-to-1080 cross conversions for Media HD Suite users.

Flexible Editing Environment - Extensive Codec Support
Media 100 editors can mix various codecs in the timeline and play with superb image quality in real-time. Support for Uncompressed 10-bit and 8-bit 4:2:2; DVCPro, DV, JPEG B, codecs.

Tighter Integration with Boris FX
Moving towards native integration with Boris FX plug-ins streamlines compositing and effects workflows by enabling Media 100 users to access features seamlessly within the user-friendly Media 100 interface.

Compatibility with Media 100 HD systems with HDX hardware
Media 100 version 11 supports Media 100 HD with HDX hardware. Media 100 HD customers who subscribe to Media 100's Platinum Software Updates service ($695 US SRP) will receive version 11 as well as Boris RED 3GL.
Pricing and Availability
Media 100 version 11 is available from Media 100's worldwide Authorized Reseller channel or direct from Media 100. The new Media 100 NLE systems start at $2495 US SRP. Media 100 sw, a software-based companion to existing Media 100 systems, is available for $395 US SRP. Media 100 HD Platinum Software Updates subscribers will be among the first to receive version 11; the free upgrades will be mailed this week.

For more information, please visit the Media 100 web site at www.media100.com.

About Media 100
Media 100, a division of Boris FX, is a leading provider of advanced editing systems for the corporate, broadcast, post production, and multi-media industries. Featuring the most intuitive and easy-to-learn NLE interface, the company’s product lines include Media 100 HD, a hardware-based HD and SD professional editing solution and Media 100 sw, a software-based companion to existing Media 100 systems, built on the familiar Media 100 interface. For more information, visit www.media100.com.