New York, NY – November 16, 2005 Upon arriving at either the movie trailers section of iTunes (www.itunes.com) or the Apple Movie Trailers section of Apple, (www.apple.com/trailers/) users will be able to download the extended clip onto their iPod. This exclusive clip is expected to be available on Friday. November 18, 2005.
Releasing footage for the iPod is part of a strategic long lead word-of-mouth strategy for Manderlay, which will premiere in theatres on February 3rd.
Ryan Werner, IFC’s VP of Marketing stated, "Like Apple, Lars von Trier is on the forefront of innovation and we have planned a series of unique initiatives leading up to the release of Manderlay on February 3rd. We are thrilled to launch of our campaign by making the first 10 minutes available on the iPod which is also a major leap forward in how consumers can access content."
“It is essential that we continue to explore fresh concepts to promote film,” added IFC President Jonathan Sehring. “The industry continues to adapt, from collapsing windows, to day-and-date initiatives, both of which we are aggressively establishing. Utilizing new technologies to cross promote and unveil product is a natural evolution, and we are thrilled to pioneer this with Apple.”
Manderlay features an all-star cast including Bryce Dallas Howard, Danny Glover, Willem Dafoe, and Lauren Bacall and is the second film in a trilogy by renowned filmmaker Lars von Trier. Set in the American South in the late 1930s, Bryce Dallas Howard is Grace, a young woman who finds herself on a plantation that is operating as if slavery hadn’t been abolished 70 years earlier. Feeling a moral obligation to restore order and liberate the workers, Grace soon discovers how dangerous it can be to challenge the status quo and that justice and democracy are both complicated and imperfect.
About IFC Entertainment
IFC Films is a leading theatrical film distribution company bringing the best of independent and specialized films to theaters. IFC Films releases approximately 10 films per year, building its slate of titles from an aggressive acquisitions program and selected in-house productions. IFC Films is part of IFC Entertainment, which also consists of IFC Productions, InDigEnt (a digital production arm) and the new IFC Center in Greenwich Village.
The company produced and distributed the award winning Me And You And Everyone We Know, which is currently in release across the country. Lars von Trier ’s Manderlay and Pierrepoint starring Timothy Spall are among the upcoming releases. IFC Films is executive producing Night Listener with Hart Sharp and is currently producing After the Wedding directed by Susanne Bier, which the banner will also distribute.
Notable IFC films include the Academy Award winning Boys Don’t Cry, Touching the Void which broke box office records to become among the top ten grossing documentaries of all time, 2003 Oscar¨-nominated My Big Fat Greek Wedding and Alfonso Cuaron's Y Tu Mama Tambien. IFC Films co-distributed Michael Moore's Fahrenheit 9/11.
For more information and upcoming releases, please visit www.ifcfilms.com.
About Mammoth Advertising
Mammoth Advertising (www.mammothnyc.com) is a full-service agency that focuses on servicing the entertainment and media industries with solid and effective advertising solutions, Mammoth’s clients include The Weinstein Company, IFC Films, Thinkfilm, Palm Pictures, ICM and The Samuel Goldwyn Company. Based in New York City, Mammoth is run by entertainment industry veterans from Miramax Films and MGM.