from its new 4,000 square foot remote studio facility at Victory Park, adjacent to the American Airlines Center on the north end of downtown Dallas.
WAYNE, NJ, April 9, 2007 – Belo Corp. owned WFAA-TV/DT produces daily local newscasts in HD with Fujinon studio lenses from its new 4,000 square foot remote studio facility at Victory Park, adjacent to the American Airlines Center on the north end of downtown Dallas. The new facility has no control room and is fiber-optically connected to the station’s facility located next door to The Dallas Morning News on Young Street in downtown Dallas. The four Grass Valley LDK 4000 HD studio cameras at the Victory Park facility, as well as at WFAA’s existing studio, are each equipped with Fujinon’s HA18X5.5BERD and HA13X4.5BERD HD lenses.
The entire studio at Victory Park was conceived with HD production in mind; however WFAA did not want to build another control room there. It’s a busy area and a popular place to live and work. WFAA wanted to be able to broadcast local news from this location but knew that building an HD control room on site could consume significant time and resources. So they installed fiber optics at Victory Park connecting their headquarters and control room to the new studio. Since January 2007, WFAA has been broadcasting morning, noon and evening newscasts in HD from its Victory Park location, as well as a variety of specials and weekly entertainment programming – both live and on tape.
One of the great strengths of WFAA’s HD broadcast is the way it looks on the air. Many local newscasts have seen ratings increase considerably since the HD launch. WFAA executives credit their equipment -- from the cameras and lenses to the lighting and set design – as contributing factors in a successful launch of HD local news.
“At the end of the day it all gets down to content,” said Dave Muscari, WFAA’s VP/product development, “however we are all mindful of the nature of a visual medium such as television.”
A massive HD screen positioned above the south wall of the WFAA studio at Victory Park displays the WFAA news broadcasts to pedestrian traffic below.
Fujinon is a major manufacturer and distributor of optics and lens assemblies for the broadcast, digital cinema and industrial markets. The company’s line of television zoom lenses are used in virtually every segment of the broadcast industry, including electronic newsgathering, studio and field production, and high definition television. For more information about Fujinon broadcast and communications products, call (973) 633-5600 or visit our web site at www.fujinonbroadcast.com.