“Potential customers can now easily determine the advantages each lens model offers at a glance,”

“Potential customers can now easily determine the advantages each lens model offers at a glance,”


WAYNE, NEW JERSEY, July 13, 2007 — Fujinon announces the successful launch of its new website, The site boasts state-of-the-art technology and interactive features that enhance visitors’ online experience. Fujinon worked with SGW Integrated Marketing Communications, based in Montville, New Jersey, to build a website that would incorporate Fujifilm’s corporate branding images and satisfy the needs of industry professionals, Fujinon dealers and its internal sales force.

Visitors will find an extremely user-friendly design upon entering the website. “Potential customers can now easily determine the advantages each lens model offers at a glance,” explained Dave Waddell, Fujinon Marketing Manager. “We’re very pleased with the way that the user-friendly interface simplifies the online experience for them.”

Fujinon’s new website incorporates the use of video to highlight certain products and technologies. “In my mind, this feature sets Fujinon’s website apart from its competition,” said Kris Scelba, Account Executive, of SGW. Scelba served as project manager, overseeing every aspect of Fujinon’s website rebuild and launch.

Visitors to the site who may be unfamiliar with the camera and lens industry can access technology information such as “Focus Breathing Compensation” through the “Fujinon Technologies” link. Users can mouse over the video icon located in the bottom right corner of each technology and view a brief technology demonstration. Proprietary technologies, including “AT2 Aspheric Technology,” are highlighted and described plainly so that users can understand the technological advantages Fujinon lenses offer over its competition and the level of technology that goes into manufacturing each lens.

An added search feature accepts broad search inquiries and displays relevant information pertaining to current and discontinued products. A product quick find feature, organized by primary and secondary categories as well as by product name, gives users the option to search for product specifications quickly and easily.

Also unique among the website’s elements is the brand new dealer intranet that provides Fujinon dealers access to news and product announcements before they are announced. Users can access privileged information on upcoming products, news and product sales prices for all Fujinon lenses and accessories.

SGW built a customized administrative interface that manages all product, and technology information for the website. It allows authorized Fujinon employees to make various changes to all editable fields listed on the website as needed in real time.

Fujinon is a major manufacturer and distributor of optics and lens assemblies for the broadcast, digital cinema, and industrial markets. The company's line of television zoom lenses are used in virtually every segment of the broadcast industry, including electronic newsgathering, studio and field production, and high definition television. For more information about Fujinon broadcast and communications products, call 973-633-5600 or visit our web site at

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