CHARLOTTE, N.C., May 22 /PRNewswire/ -- Texas Instruments (NYSE:TXN) (TI) today announced that its DLP Cinema(R) technology has been exclusively chosen as the digital cinema projection technology for the worldwide premiere of Disney/Pixar's thrilling new computer-animated feature, CARS. Manufacturers Barco, Christie, and NEC are supplying a total of twelve DLP Cinema(R) projectors to pull off an amazing feat of lighting up four custom built 115-foot screens for first ever multi-screen outdoor projection event.
CARS, the latest feature from Oscar(R)-winning director John Lasseter ("Toy Story," "A Bug's Life," "Toy Story 2"), follows the adventures of a hot shot rookie race car named Lightning McQueen who discovers that life is about the journey, not the finish line, when he finds himself unexpectedly detoured in the sleepy Route 66 town of Radiator Springs. The world premiere will take place on Friday, May 26th in the heart of NASCAR country at the Lowe's Motor Speedway in Charlotte, NC before a crowd of 30,000 movie and sports fans. The twelve DLP Cinema projectors will deliver an incredible 240,000 combined lumens and 35 trillion colors to light up the four 115' screens that will be positioned around turn two of the Speedway. This represents the largest square footage delivery of a movie ever.
The utilized projectors include three Barco D-Cine Premier DP-100, six Christie CP2000, and three NEC NC2500S DLP Cinema projectors. DLP Cinema projectors have been showing movies in theatres since 1999, helping realize the advancement of digital cinema. In 2006, the DLP Cinema screen count has more than tripled to 1,400 worldwide, with tens of thousands of additional theatres announced to convert in the next few years. Disney through its Buena Vista Distribution arm has been a pioneer of digital cinema since its inception, first releasing Tarzan for digital distribution in July 1999, and releasing more than 43 more in digital in the last seven years, including such hits as Toy Story 2, Monsters Inc, Signs, Finding Nemo, The Incredibles, and Pirates of the Caribbean.
To top off the weekend, the #96 DLP HDTV Chevrolet will be wrapped as the movie's main character, Lightning McQueen, for the Coca-Cola 600 NASCAR Nextel Cup race on Sunday, May 28th.
"This premiere marks a major leap forward into the digital theatrical age," said Nancy Fares, Business Manager, DLP Cinema Products. "The transition of the industry to digital projection has reached the tipping point this year, and DLP Cinema technology has been a major contributor to the technology advancement and readiness of digital cinema."
"We are pleased to use DLP Cinema technology to bring CARS to the screen in a big way," said Doug Darrow, Brand & Marketing Manager. "As a sponsor of Hall of Fame, we couldn't be more excited that we can showcase our digital cinema technology to the NASCAR fans."
For more information about DLP Cinema technology, or to find a movie theatre near you equipped with DLP Cinema projectors, please visit: http://www.dlpcinema.com/ .
About Texas Instruments DLP Products
DLP display technology from Texas Instruments offers clarity down to the most minute detail, delivering pictures rich with color, contrast and brightness to large-screen HDTVs and projectors for business, home, professional venue and digital cinema (DLP Cinema(R)). 75 of the world's top projection and display manufacturers design, manufacture and market products based on DLP technology. At the heart of every DLP chip is an array of up to 2.2 million microscopic mirrors which switch incredibly fast to create a high resolution, highly reliable, full color image. DLP technology's chip architecture and inherent speed advantage provides razor-sharp images and excellent reproduction of fast motion video. Since early 1996, more than 9 million DLP subsystems have been shipped. For more information, please visit http://www.dlp.com/
About Texas Instruments:
Texas Instruments Incorporated provides innovative DSP and analog technologies to meet our customers' real world signal processing requirements. In addition to Semiconductor, the company includes the Educational & Productivity Solutions business. TI is headquartered in Dallas, Texas, and has manufacturing, design or sales operations in more than 25 countries.
Texas Instruments is traded on the New York Stock Exchange under the symbol TXN. More information is located on the World Wide Web at http://www.ti.com/ .
DLP and DLP Cinema are registered trademarks of Texas Instruments.
Source: Texas Instruments DLP Products