Tewksbury, Mass. – June 5, 2006 – Avid Technology, Inc. (NASDAQ: AVID) today announced that this season’s final two episodes of Bones, a crime investigation drama produced by FOX, were mastered in Avid DNxHD®, Avid’s revolutionary high-definition (HD) codec. The episodes, which aired May 10 and May 17, were the first primetime television shows delivered to FOX in the Avid DNxHD mastering format. As the only encoding format to maintain the eight- and 10-bit full raster of HD images, Avid DNxHD delivers the pristine quality of 10-bit uncompressed HD media – but at the bandwidth of standard-definition (SD) files.
“We compared Avid DNxHD to uncompressed HD and tested it extensively, looking for pixel degeneration, ghosting, and motion artifacts – and we were more than impressed,” said David Jeffery, associate producer, Bones. “When your producers, Director of Photography, QC technician, and colorist all give the image quality a thumbs up, there’s nothing left to question. From our experience, I’d say the writing is definitely on the wall – Avid DNxHD is the future for any post professional who wants to work in HD.”
Gary Hall, Vice President of Post Production for 20th Century Fox Television, added, “We had discussed the merits of Avid DNxHD for some time, and decided to put it to the test on Bones. We even gave the post team a safety net to assemble in uncompressed if the need ever came up, but it wasn’t necessary. DNxHD is rugged and provides excellent image quality, even several generations downstream. Most television shows are shot and mastered in HD, regardless of whether the programs actually broadcast in HD. The challenge is how to maintain the superior quality of HD in post, while at the same time, managing the massive data size associated with creating an uncompressed HD master. Avid DNxHD solves this problem, making it the ideal HD format for television postproduction.”
Since Avid introduced Avid DNxHD in 2004, the format has been used in a range of high-profile film and television productions including King Kong, The Chronicles of Narnia, the XX Olympic Winter Games in Torino, American Idol and Late Night with Conan O’Brien.
For more information about Avid DNxHD, please visit http://www.avid.com/DNxHD.