Variety.com Increases Reach to Consumer Audiences and Serves Increasingly Mobile Entertainment Industry Professionals
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LOS ANGELES--(BUSINESS WIRE)--Today, Variety, the leading global entertainment industry news source, announced that all of its award-winning editorial and advertising content on Variety.com is now available for free and without registration. Variety also launched its first electronic edition of Daily Variety - Digital Variety. Digital Variety will be available by subscription through Variety.com and access will be bundled with print subscriptions to Daily Variety and Weekly Variety.
“We chose the open web site access because of our exceptional growth in unique traffic. In the past year our monthly unique users have exponentially grown to over 2.4 million and after the Variety.com re-launch, we decided to keep the site free to continue to drive that growth,” said Charlie Koones, President and Publisher, Variety. “Additionally, we’ve launched the digital edition for our entertainment and media professionals worldwide who demand convenient, reliable and timely access to Daily Variety.”
The Digital Variety edition, powered by Olive technology, will be available to subscribers every weekday morning by 9:00 AM (EST). Identical with the Daily Variety print edition, Digital Variety is fully searchable and printable. Available to existing print subscribers or as a stand alone e-subscription, Digital Variety is a new opportunity to distribute to new entertainment markets around the world instantaneously.
For more information on Variety subscription packages, visit http://www.variety.com.
About The Variety Group/Reed Business Information (RBI)
The Variety Group – Daily Variety, Daily Variety Gotham, Weekly Variety, Variety China, Variety Europe, Variety.com, 411 Publishing, Video Business and Tradeshow Week – are all owned by Reed Business Information (RBI), the largest business publisher in the U.S. RBI is part of the Reed Elsevier Group plc (NYSE: RUK and ENL) – a world-leading publisher and information provider operating in the science and medical, legal, education and business-to-business industry sectors.