NEW YORK, Oct. 31 /PRNewswire/ -- The Weinstein Company is proud to announce a multi-year marketing alliance with L'Oreal Paris, the world's largest beauty brand. This first ever, long-term partnership between a motion picture company and a major cosmetic brand is being established to further the natural association between the worlds of film and beauty. The strategic alliance will include product integrations as well as promotional support, with the co-hosting of premieres and special events such as Weinstein Company parties at the Golden Globes and Academy Awards. In addition, L'Oreal's expert makeup and hair teams will support all promotion of Weinstein Company films. The announcement was made today by Bob and Harvey Weinstein, co-chairmen, The Weinstein Company, and Carol Hamilton, president and general manager, L'Oreal Paris.
The alliance was launched last night with L'Oreal Paris' sponsorship of "Derailed," the psychological thriller starring Jennifer Aniston and Clive Owen, on Sunday, October 30th in New York City.
As part of the partnership, L'Oreal will be the official exclusive beauty sponsor of all of The Weinstein Company and Dimension Films' US theatrical premieres over the next two years, beginning in January 2006.
"We are proud to be teaming up with L'Oreal and believe that this is just the beginning of a long and mutually beneficial relationship between our companies," said Bob and Harvey Weinstein, co-chairmen of The Weinstein Company.
"We are tremendously excited to enter into this alliance with The Weinstein Company," says Carol Hamilton, president and general manager, L'Oreal Paris. "The film world is a great source of inspiration for L'Oreal Paris, and we're thrilled to continue our tradition of working with extraordinary talent. While it may seem to be an obvious relationship, especially in the marketing world of omnipresent integrations, this relationship will be truly ground-breaking in its scope and vision."
Lori Sale orchestrated the deal on behalf of The Weinstein Company.
ABOUT THE WEINSTEIN COMPANY
The Weinstein Company was created by Bob and Harvey Weinstein, the brothers who founded Miramax Films Corp. in 1979. The Weinstein Company is a multi-media company that officially launched on October 1st, 2005. Dimension Films, the genre label that began with Miramax, will also be included under The Weinstein Company banner. The Weinsteins are actively working on the production, development and acquisition of projects for The Weinstein Company. While at Miramax, the Weinsteins released some of the most critically acclaimed and commercially successful independent feature films of the past decade. They received 249 Academy Award nominations and a record 16 Best Picture nominations over the past ten consecutive years. Some of these films include: "The Aviator," "Finding Neverland," "Chicago," "Gangs of New York," "In the Bedroom," "Chocolat," "The Cider House Rules," "Shakespeare In Love," "Life Is Beautiful (La Vita E Bella)," "Good Will Hunting," "The English Patient," "Il Postino (The Postman)," "Pulp Fiction," "The Piano" and "The Crying Game."
The Weinsteins have acquired the following titles to be released by The Weinstein Company: "Decameron," "The Libertine," "Last Legion," "Young Hannibal," "Hoodwinked!," "Transamerica," "Nomad," "Outlander," "Stormbreaker," "Lucky Number Slevin," and "Master of the Crimson Armor." Other titles to be released by The Weinstein Company include "Derailed," "The Matador," "Wolf Creek," "Mrs. Henderson Presents," "Kill Bill:NC 17," "Fast Track," "Breaking and Entering," "Scary Movie 4," "Sin City 2," "Pulse," "Passion of The Clerks," "Killshot," "Come Closer," "Awake," "Unknown," the fourth movie in the Teenage Mutant Ninja Turtles Series, "School for Scoundrels," and "Grind House."
"Scary Movie 4," "Passion of the Clerks," "Killshot," "Awake" and "School for Scoundrels" are currently in production.
ABOUT L'OREAL PARIS
The L'Oreal Paris Brand Division of L'Oreal USA, Inc. is a total beauty care company with well-known products for the entire family, including Couleur Experte, Preference, Excellence Creme, Feria, ColorSpa Moisture Actif, Color Pulse and Hi-Light Styliste haircolors; Studio Line styling products, the VIVE line of shampoos and conditioners, the L'Oreal Kids grooming line, Dermo-Expertise skincare, Men's Expert Skincare, Sublime Bronze Self Tanners, Sublime Slim Anti-Cellulite Gel, and L'Oreal Color Cosmetics.
Source: The Weinstein Company