LOS ANGELES, Dec. 4 /PRNewswire/ -- Netflix, Inc. (NASDAQ:NFLX) , the world's largest online movie rental service, and Martin Scorsese's non-profit organization, The Film Foundation, unveiled today special holiday editions of the Netflix trademark red envelope featuring original artwork by some of Hollywood's most prominent filmmakers and actors, including Leonardo DiCaprio, Charlize Theron, Peter Jackson, Orlando Bloom, and Mr. Scorsese himself. The unveiling took place at the Directors Guild of America and was hosted by Orlando Bloom.
The special envelopes containing Netflix subscribers' DVD rentals will begin mailing today. As part of the partnership, Netflix has made a donation in support of The Film Foundation's efforts in film preservation and film education.
"The red mailer, which is one of the most visible expressions of our brand, was a natural way to showcase our partnership with The Film Foundation and express our holiday spirit," said Leslie Kilgore, chief marketing officer for Netflix. "It's gratifying for us to support the important work of The Film Foundation, which, like Netflix, is committed to preserving the heritage of film and helping it find new audiences."
"The Film Foundation's partnership with Netflix is an innovative way to create public awareness about the importance of film preservation. The mailers will communicate our message to a large national audience," said Jennifer Ahn, managing director of The Film Foundation. She added: "We're very pleased that Orlando Bloom, a good friend of the foundation, could join us as we celebrate the holiday season with this special program."
The artists contributed much of their individual personalities and their feelings about the holiday season in bringing their artwork to life. Mr. Scorsese worked with his young daughter Francesca to create a snowflake-themed mailer, while Ms. Theron provided two pieces, one of a whimsical snowman and another of wrapped holiday presents. Mr. DiCaprio created a sturdy tree whose branches are decorated with a multi-cultural array of symbols and icons, while Mr. Jackson painted a classically-themed canvas centered on a holiday pheasant and two pugs in stocking caps. Mr. Bloom's canvas portrays two hands offering hearts in the spirit of the season.
Each work of art bears the artist's signature and can be accessed online at http://www.netflix.com/MediaCenter?id=5372 .
Netflix, Inc. (NASDAQ:NFLX) is the world's largest online movie rental service, providing more than five million subscribers access to over 70,000 DVD titles. The company offers a variety of subscription plans, starting at $5.99 a month. There are no due dates, no late fees and no shipping fees. DVDs are delivered for free by the USPS from regional shipping centers located throughout the United States. Netflix can reach more than 90 percent of its subscribers with generally one business-day delivery. Netflix offers personalized movie recommendations to its members and has more than one billion movie ratings. Netflix also allows members to share and recommend movies to one another through its Friends(SM) feature. For more information, visit www.netflix.com.
About The Film Foundation
The Film Foundation is the most prominent non-profit organization dedicated to film preservation. It was established in 1990 by Martin Scorsese and a distinguished group of fellow filmmakers. The foundation works to protect our cinematic heritage by providing substantial annual funding to film archives for the preservation and restoration of a broad range of films. It also creates educational programs and public events that promote awareness of the need for preservation. At the cornerstone of these efforts is The Story of Movies project. This interdisciplinary curriculum teaches young people about the cultural, artistic, and historical significance of film, and enables them to better understand the language of film and visual images. For more information, please visit www.film-foundation.org .
Source: Netflix, Inc.