LOS ANGELES, June 5 /PRNewswire/ -- Linda Fisk has been named Vice President of Marketing for IFILM, the Internet's premier online destination for short-form entertainment. In this position, she will oversee the development and execution of IFILM's strategic marketing vision. She will also be responsible for building marketing campaigns that capitalize on the company's leading position in the growing online video industry. The announcement was made today by Blair Harrison, IFILM CEO, to whom she will report.
"IFILM continues to grow at incredible speed," said Harrison. "We're moving to new platforms and new devices in new countries -- and we needed someone who could handle this increasingly complex environment. Linda has the skill and the experience we need, and having an executive of her stature to spearhead our diversified marketing strategy is going to be excellent for us."
Before joining IFILM, Fisk was the Vice President of Online Marketing and Analytics for Scripps Network. Fisk oversaw the national consumer marketing and public relations initiatives for six Scripps Networks web sites, including FoodNetwork.com, HGTV.com, DIYNetwork.com, FineLiving.com, GAC.com, and HGTVPro.com. She increased Scripps' online consumer audiences through customer acquisition, loyalty and comprehensive external and internal partnership programs.
Prior to her post at Scripps, Fisk was Vice President of Audience Development and Management at Belo Interactive, a leading news and information Web network. There, she held the positions of Vice President of Marketing and Vice President of Audience Operations. Earlier in her career, Fisk led the marketing team at Gaylord Entertainment Company as Vice President of Marketing and Corporate Communications. She has also held senior marketing and business development roles at J. Walter Thompson, Bozell, Inc., Ogilvy & Mather Advertising Agency and Hal Riney & Partners.
Fisk graduated from the University of Tennessee where she received a B.A. in Communications. She also earned a master's degree in Psychology from Southern Methodist University.
IFILM is the premier online destination for user-generated and professional short-form entertainment, providing the Internet's most diverse and compelling selection of video to over seven million unique visitors each month. With one of the industry's largest online video collections, IFILM's media library includes movie trailers, music videos, short films, TV clips, video game trailers, action sports content, and its renowned user-generated 'viral videos' collection. Through its broad network of distribution partners, IFILM content can be found on portals, social networks, blogs, consumer electronics devices, television networks, and almost every mobile video service. IFILM also offers effective brand-building programs for major consumer advertising partners. The company recently launched its first television series, the popular WebJunk 20, in collaboration with VH1. IFILM is owned and operated by MTV Networks.
MTV Networks, a unit of Viacom (NYSE:VIA) (NYSE:VIA.B) , is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 120 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, with all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 100 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.