San Francisco, CA – April 25, 2006 – GreenCine (www.greencine.com), where film addicts get their fix, has announced the signing of a groundbreaking licensing agreement with Zealot Pictures and Heretic Films to make 24 Hours on Craiglist available in three different formats simultaneously. Beginning today, GreenCine customers will have the option to purchase the film on DVD, rent the movie through GreenCine’s Rent-by-Mail service or download the film from GreenCine’s extensive Video-on-Demand library (VOD). This marks the first time in history that a vendor has been able to offer a feature film in all three formats the same day that the film is released on DVD.
This announcement marks a milestone for filmmakers, content owners and distributors as they now have three distinct, concurrent revenue streams for their films. An ideal format for independent and smaller films, GreenCine’s system fully maximizes the publicity created by the DVD release and pushes the film to larger audiences. While pure-play vendors are only able to reach one type of audience, GreenCine is able to attract and service all film enthusiasts, regardless of whether they prefer to buy, rent or download.
“Day-and-Date is something that we’ve been contemplating for some time and this really seemed like the right film, right time and perfect company to launch with,” said Michael Ferris Gibson, acclaimed director of 24 Hours on Craigslist and Numb. “We chose to bring 24 Hours on Craigslist to market with GreenCine because we wanted a partner that understood the nuances of the film watching community and was positioned to reach all of them. This kind of release method represents the future of the industry and GreenCine is at the forefront of that revolution.”
“From a strategic and tactical standpoint, essentially everything we’ve done over the last two years has been leading up to this announcement,” said Jonathan Marlow, GreenCine’s director of content acquisitions and business development. “Our customers trust that we will always champion and promote the best available films and we trust our audience to keep us informed of their likes and dislikes of the films that we acquire. Our belief that this system is a natural evolution of film distribution is strengthened by the repeated requests for an array of viewing options from our customers.”
While this is the first Day-and-Date release that GreenCine has offered its customers, its library contains thousands of titles that are available in all three formats. To purchase, rent or download 24 Hours on Craigslist or to learn more about GreenCine’s other offerings and services please visit: www.greencine.com.
GreenCine LLC (www.greencine.com), the #1 shop and stop for film addicts, featuring one of the largest libraries of independent, international and documentary films in the world and exclusive interviews with the world’s most influential filmmakers. GreenCine offers more than 80,000 films for rent, purchase or download through its award winning Rent-by-Mail and new DVD sales services, and from its extensive VOD library accessible from its site and through its technology partners Akimbo, Google Video and others. Supporting one of the largest film communities on the Internet, GreenCine enables members to review and debate their favorite films and connect with other members with similar interests. For further details on GreenCine and its services, please visit: www.greencine.com.
About 24 Hours on Craigslist
24 Hours on Craigslist is an honest expose of a day in the life of the Craigslist community in the city where it all started: San Francisco. Filmed entirely from user posts, the documentary provides a glimpse of the variety and breadth of the experiences of the website’s users. Eight film crews, also found through a single post on Craigslist, were sent to film 121 different stories posted on August 4, 2003. The film remains true as possible to the sensible, grassroots nature of Craigslist and its non-commercial approach to providing individuals with a voice into their community from their advertisements placed on the web site.
24 Hours on Craigslist has screened at several independent and international film festival including SXSW and the San Francisco Independent Film Festival. The film was also presented with the Golden Toof Award for Best Documentary Feature at the Toofy Film Festival.
To learn more about the film please visit: http://24hoursoncraigslist.com